A clearer PEO brand. A stronger client system.
Nova and sister company AALIX STUDIO partnered to reposition J Solutions as a full-service PEO, strengthen lead generation, and design the foundation for a secure client-service platform.
A full-service PEO positioned, marketed, and supported as one.
Architectural Friction & Operational Bottlenecks
J Solutions was being perceived too narrowly as a payroll provider, despite offering full-service PEO support across HR, payroll, compliance, benefits, and workforce operations. Its digital experience did not clearly communicate that broader value, conversion paths were underdeveloped, and public forms could not support the secure document access and company-level workflows required by clients and staff.
Engineered System Architecture & Core Capabilities
In partnership with AALIX STUDIO, the project combined brand and website transformation with Nova-led growth and platform work. AALIX STUDIO led the website design, visual identity refinement, logo exploration, brand colors, and creative revisions, while Nova led conversion planning, lead-generation architecture, public form setup, technical coordination, and the scope and architecture for a standalone secure client portal.
Implementation Strategy & Guardrails
The engagement began by clarifying J Solutions' position as a full-service PEO and mapping distinct journeys for prospects, clients, and internal staff. Nova translated those journeys into conversion paths, form workflows, and a secure portal plan with company-level access, staff file management, role-aware permissions, staged testing, and a structured client review process. Delivery was coordinated closely with the J Solutions team and AALIXSTUDIO so brand, messaging, website experience, and platform architecture worked as one system.
Verified outcomes & enterprise acceleration.
J Solutions now has clearer market positioning, stronger credibility, and more intentional paths for lead capture and client engagement. The public-facing experience has been redesigned and launched, while the secure portal has a defined standalone architecture and review process that can scale into a more controlled client-service environment.
A full-service PEO positioned, marketed, and supported as one.
More AI systems in production case studies.
Full-Stack AI Automation
Greater Texas Orthopedics needed to scale patient acquisition across multiple Texas branches without scaling headcount.
View case study GTOA · PLATFORMStatewide Patient Reporting System
GTOA's clinical reporting was paper-based, inconsistent across branches, and impossible to aggregate centrally.
View case studyBuild something like this.
Six systems in production. Yours could be next.